My Story

I'm Corey - a lifelong designer, strategist, and creative director who blends storytelling, systems, and visual craft to move brands forward. With more than a decade of experience across global and emerging brands, my work spans automotive, B2B, retail, CPG, hospitality, tech, and culture.

My practice connects design, narrative, and technology, and I've led + built teams across advertising, product design, and experiential branding, always with a focus on creating work that feels intentional, human, and scalable.

Expertise

I. Design Systems + Scale

Web-first systems built to move; I am a Wheeler, after all. A brand should move across sites, apps, walls, VR experiences. Like a library: open to explore, structured to scale. Design tokens keep every touchpoint consistent and adaptable. More than it's "design", it’s the backbone that makes growth truly possible.

II. Creative Direction + Leadership

Owning the visual and verbal language of a brand. From photography and film direction to UX copy and campaign messaging, I connect words and visuals into a single narrative. The aim is clarity and resonance / creative that cuts through noise, builds recognition, and drives conversion.

III. Brand Identity + Story

Building the DNA of a brand: logos, palettes, type systems, guidelines, and mapped journeys that track from first impression to repeat purchase. Identity here is more than a mark / it’s the operating system of trust and the through-line that ties every customer touchpoint together.

IV. Experiential + Immersion

Designing experiences people feel. Online or offline, I map journeys that reduce friction and heighten connection. Ecommerce flows, activations, interactive environments / they’re all chances to turn a transaction into something memorable, the kind of moment that builds loyalty.

Expertise

I. Design Systems + Scale

Web-first systems built to move; I am a Wheeler, after all. A brand should move across sites, apps, walls, VR experiences. Like a library: open to explore, structured to scale. Design tokens keep every touchpoint consistent and adaptable. More than it's "design", it’s the backbone that makes growth truly possible.

II. Creative Direction + Leadership

Owning the visual and verbal language of a brand. From photography and film direction to UX copy and campaign messaging, I connect words and visuals into a single narrative. The aim is clarity and resonance / creative that cuts through noise, builds recognition, and drives conversion.

III. Brand Identity + Story

Building the DNA of a brand: logos, palettes, type systems, guidelines, and mapped journeys that track from first impression to repeat purchase. Identity here is more than a mark / it’s the operating system of trust and the through-line that ties every customer touchpoint together.

IV. Experiential + Immersion

Designing experiences people feel. Online or offline, I map journeys that reduce friction and heighten connection. Ecommerce flows, activations, interactive environments / they’re all chances to turn a transaction into something memorable, the kind of moment that builds loyalty.

Software Stack

Design & Prototyping

Figma, Adobe XD, Sketch / systems, wireframes, component libraries, rapid prototyping

Creative & Visual

Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere) / brand identity, campaign creative, motion, and content design

3D & Emerging Media

Spline, Blender, Cinema 4D / 3D product visualization, AR/VR concepts, experiential prototyping

AI & Content Innovation

OpenAI (ChatGPT, DALL·E), MidJourney, Runway, Claude, Vio / AI-enabled design, content generation, creative automation

Web & Implementation

Framer, Webflow, WordPress, Shopify, Magento, BigCommerce, AEM / no-code and CMS platforms, ecommerce storefronts, landing page optimization

Analytics & CRO

GA4, Hotjar, VWO, Adobe Target, Optimizely / user behavior insights, funnel optimization, A/B testing, conversion lift

Development Collaboration

HTML, CSS, Javascript (working knowledge) / design-to-dev handoff, component validation, front-end QA

Collaboration & Delivery

Slack, Asana, Jira, Trello / agile project management, cross-functional workflow