IHG One Rewards
Year
/ 23
Client
IHG
Service
Content @ Scale
We worked with IHG to deliver assets at scale, flexing the potential of the One Rewards identity across every dimension possible. From digital platforms to in-person experiences, the system was designed to tell stories through imagery, type, and space while remaining unmistakably IHG.
© IHG One Rewards
Features
The work balanced clean typography, structured layouts, and immersive imagery with a scalable design language built to perform across campaigns, print, digital, and environmental applications.
Scope
Our scope included brand storytelling, multi-channel campaigns, and global asset production. By extending the identity system into social, display, OOH, in-room, and loyalty touchpoints, we ensured consistency while giving creative teams the flexibility to adapt to context without losing cohesion.
The House
AGCO